Well, You tube is creating waves. Earlier it was Google, which has now become an integral part of everyone’s life and now it is the age of video google (You Tube). It is amazing how so many videos are uploaded here on a daily basis and anything you would search on, you find the videos uploaded already. This is how branding happens. Like in india, when anyone buys bottled water, all they say is “Bisleri dena” (give me a bottle of bisleri). For the vendor & customer, this simply means bottled water and whether it is Bisleri or Aquafina, it doesn't matter. Simply, Bisleri has become a synonym for bottled water. Similarly, these days anything we want to search for, we unconsciously end up saying “just google it” or “on googling I found out…”. So google has become a synonym for search.
I think the time is not far when we will have everyone saying that “you tube that” irrespective of how it sounds. Just the other day I was searching or googling (as they say) on You Tube for some songs and to my surprise found out some old songs posted with original video. I was absolutely ecstatic and to my astonishment realized that it is an encyclopedia of videos and can find some major videos for sure. And what is most wonderful about it is that it is all controlled by the users as they are the ones uploading those videos. Suddenly, it has grown to become a huge database now.
I guess it is more appropriate to call it the Video Wikipedia. But whatever, we may call it, the purpose is the same. Well bored, then you tube some or serials or some comical clippings. Just name it and am sure you will find it there. You tube absolutely anything that works best for you..!!
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